
Aethleti × ILC: Building a League of Legendary Partnerships
When legends return to the field, the world watches. And when brands join that legacy, it takes the right partner to make it happen. That's where Aethleti Circle stepped in shaping the collaboration between the Intercontinental Legends Championship (ILC) and some of India's most trusted brands. What emerged wasn't just a sponsorship success story — it was a masterclass in how strategic partnerships elevate the entire sporting ecosystem.
01 November 2025
Aethleti × Ace Money: Turning Every Spin and Swing into Global Reach
When Aethleti Circle facilitated the collaboration between Ace Money Transfer and two of India's cricket icons Mohammad Shami and Kuldeep Yadav it wasn't just another endorsement deal. It was a campaign that connected India's sporting excellence with millions across the world proving that the right partnership can turn local passion into global performance.
01 November 2025
MuscleBlaze × Naveen Kumar: Fueling the Spirit, Powering the Game
When performance meets purpose, stories go beyond the field. That's exactly what happened when Aethleti Circle brought together MuscleBlaze, one of India's leading fitness and nutrition brands, with Naveen Kumar, one of kabaddi's brightest young icons. The result? A collaboration that blended power, discipline, and authenticity setting new benchmarks in sports marketing engagement.
01 November 2025
Aethleti × Relispray: When Recovery Met Real India
When Aethleti Circle joined hands with Relispray, the vision was simple yet powerful, to connect India's pain relief legacy with India's most loved athletes. The outcome? A campaign that united authenticity, performance, and emotion, redefining what brand–athlete collaborations could achieve in Indian sports marketing.
01 November 2025

