The Beginning
Ace Money Transfer wanted to speak to the heart of the Indian diaspora — people who live abroad but stay deeply rooted in home values.
Aethleti Circle saw an opportunity to translate that message through the language every Indian understands best: cricket.
From insight to execution, Aethleti crafted a campaign that blended emotion, trust, and performance by pairing Ace Money with two players who represent consistency, precision, and reliability.
The Collaboration
Aethleti Circle brought together Mohammad Shami, India's pace spearhead, and Kuldeep Yadav, one of the finest spin magicians, for a dual-athlete campaign that celebrated both speed and control — much like Ace Money's own identity.
Mohammad Shami × Ace Money
"He isn't just sending players back to the pavilion — he's making sending money home fast and easy."
Shami's collaboration showcased Ace Money's simple, secure transfers from the UK, Canada, Australia, and Europe — echoing his accuracy and impact.
The reel achieved 4.9 M+ views and 464 K+ likes, creating one of the most engaging athlete-brand integrations of the year.
Kuldeep Yadav × Ace Money
"He doesn't just spin the ball — he spins opportunities."
Through this campaign, Aethleti Circle highlighted the synergy between Kuldeep's craft and Ace Money's precision — both powered by timing and technique.
The reel crossed 1.9 M+ views and 237 K+ likes, reaffirming the effectiveness of pairing authentic storytelling with athlete credibility.
The Impact
With over 6.8 M+ cumulative views and 700 K+ interactions, the campaign became a digital success story — combining mass reach with emotional connect.
More importantly, it turned Ace Money from a functional financial service into a brand with heart and heritage.
For Ace Money, it was a bridge to connect with millions of Indians abroad.
For the athletes, it was a chance to represent the values they live by: trust, precision, and commitment.
And for Aethleti Circle, it was proof of our belief that when partnerships are built on shared values, they create both impact and identity.
The Breakthrough
Aethleti Circle's end-to-end management — from conceptualization to coordination, content direction, and digital positioning — ensured that the campaign delivered more than numbers; it delivered meaning.
The creative synergy between performance and purpose gave Ace Money global recall while setting a new benchmark in athlete-brand collaborations.
Conclusion
The Aethleti × Ace Money collaborations remind us that great partnerships don't just promote — they connect.
They tell stories that cross borders, just like the people they serve.
At Aethleti Circle, we don't chase visibility — we create value that travels farther than reach.
Because for us, every partnership is more than a deal — it's a story worth sending home.