The ILC — a cricket league celebrating world-class legends and timeless rivalries — wanted to bring back the nostalgia of golden-era cricket in a fresh, modern way. But reviving legends required more than just names; it needed a brand ecosystem that could match their scale and sentiment. That's where Aethleti Circle came in. From strategy to execution, Aethleti facilitated collaborations that connected heritage with innovation, bringing value to every ball bowled, every frame televised, and every brand that believed in the vision.

Aethleti Circle forged five high-impact partnerships for the ILC — each one crafted to align perfectly with the tournament's spirit and audience. 1. Campa × ILC – The Pouring Partner "Brought back The Great Indian Taste to the game we grew up with." Aethleti Circle brought together Campa, a name synonymous with nostalgia, as the official Pouring Partner of ILC. The collaboration seamlessly tied India's favorite flavors to India's favorite sport, celebrating both heritage and revival. Campa's presence at every match symbolized more than refreshment — it was a taste of Indian legacy reborn through cricket. 2. EaseMyTrip × ILC – The Travel Partner "Behind every match, there's a trusted route." Every great tournament runs on coordination, and travel sits at its heart. Aethleti Circle facilitated ILC's partnership with EaseMyTrip, ensuring smooth logistics and seamless movement for players, teams, and officials. From charter flights to itinerary precision, the collaboration turned travel into a symbol of trust and reliability behind every game. 3. Spinner Sports Drink × ILC – The Beverage Partner "A reliable boost, match after match." Energy, endurance, and excellence — the three things every athlete needs. Aethleti Circle connected Spinner Sports Drink with ILC as the official Beverage Partner, ensuring that hydration met performance at every inning. The partnership emphasized a shared philosophy: sustain energy, sustain greatness. 4. CREX × ILC – The Scoring Partner "Every run, every record officially counted." Aethleti Circle facilitated the tie-up between CREX, one of India's most reliable cricket scoring and analytics platforms, and ILC to ensure that every statistic, every performance, and every highlight was recorded with precision. The collaboration showcased how technology and tradition could coexist to keep the spirit of the game both transparent and timeless. 5. Independence × ILC – The Hydration Partner "Trusted to have hydrated through every inning." The closing partnership in the series was Independence, a name rooted in purity and trust. Aethleti Circle ensured that Independence became the official Hydration Partner, symbolizing consistency, reliability, and the refreshing spirit that keeps legends performing at their best.

Through these partnerships, Aethleti Circle didn't just deliver sponsorships — it built a framework of trust, innovation, and shared vision. For ILC, it meant an ecosystem of brands that elevated the tournament's experience, on and off the field. For the brands, it was direct access to audiences who live and breathe cricket, with engagement that was both emotional and authentic. In numbers and in narrative, the campaign stood tall: • 5 marquee collaborations across beverage, travel, hydration, and tech. • National-level visibility through cross-promotional campaigns. • Stronger brand recall for every participating partner. All driven by Aethleti's end-to-end facilitation, strategy, and execution.

In an era where most collaborations stop at visibility, Aethleti Circle went beyond — delivering integration. Each partnership under ILC wasn't just a placement; it was a story of brands playing a role in the very rhythm of the game. From pouring moments to powering movement, Aethleti Circle's strategic matchmaking ensured that every brand became a part of cricket's comeback chapter.