The Beginning
Every athlete has felt pain, and every fan has felt their recovery.
Relispray, a household name in pain relief, sought to reignite that connection through India's sporting icons — real stories of endurance, resilience, and comeback.
Aethleti Circle saw the opportunity to bring this vision alive: to make a brand built for recovery meet the athletes who embody it every single day.
The goal wasn't just a campaign; it was to create a movement of real representation where athletes tell stories that every Indian could feel and believe.
The Collaboration
Through Aethleti's strategic direction and seamless coordination, six national and international sports stars partnered with Relispray — each posting collaborative Reels that turned into viral moments across the internet.
• Pardeep Narwal — 105K+ likes | 1.1M+ views
• Aslam Inamdar — 41.6K+ likes | 571K+ views
• Naveen Kumar — 26.9K+ likes | 274K+ views
• Ajay Thakur — 23.2K+ likes | 300K+ views
• Rahul Chaudhari — 12.4K+ likes | 154K+ views
• Renuka Singh — 18K+ likes | 160K+ views
Each post was authentic, grounded, and perfectly aligned with the athletes' personalities.
From kabaddi to cricket, from power to precision, Aethleti Circle ensured that every Reel reflected real India's strength and Relispray's purpose without overproduction or pretense.
Every detail, from athlete pairing to campaign timing, was crafted to amplify reach, relatability, and recall.
The Impact
In a world of inflated influencer campaigns, Aethleti Circle redefined efficiency.
With lower budgets and higher engagement, the campaign delivered millions of organic views and unmatched credibility.
The numbers were impressive, but the deeper win lay in sentiment.
Fans didn't just watch the Reels; they believed in them.
They saw their favorite players, warriors of grit and recovery, stand for a brand that felt native to their journey.
For Relispray, it meant nationwide recognition through trusted athletic voices.
For the athletes, it meant association with a legacy brand that respected their authenticity, not just their fame.
And for Aethleti Circle, it reaffirmed our belief that true impact lies in genuine alignment.
The Breakthrough
The Aethleti × Relispray collaboration became a benchmark example in ROI-led sports marketing.
Each athlete Reel outperformed expectations, driving powerful engagement with minimal spend — proof that Aethleti's model of precision curation consistently delivers unmatched results.
It wasn't about noise, it was about narrative.
And Aethleti's storytelling turned a brand moment into a cultural one.
Conclusion
The Aethleti × Relispray campaign stands as a testament to what happens when strategy meets soul.
When brands trust the process, and athletes trust the partnership.
When marketing isn't about selling, but about believing.
At Aethleti Circle, we don't just connect brands and athletes.
We create stories that move beyond contracts, into the hearts of fans and the homes of real India.
Because for us, every collaboration is a comeback story.